Posts tagged csr
Build Your Brand's Social Impact Strategy

Just a few weeks ago, it seemed as if the worst of the pandemic was behind us. Our clients had returned to in-person events or were planning return-to-work events. Since then, the world has changed—again. What should corporate social responsibility leaders do?

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Mark Webster Speaks with Diversity Ally

Mark Webster, our UK Managing Director, recently stopped by Diversity Ally to discuss the evolution of CSR as more consumers and employees pay attention to how companies treat their people, the community, and the world around them.

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Virtual Volunteering: Three Tips for Success

There are a lot of good things about virtual volunteering, but one thing that we don’t like about it is that it is usually a solo experience. You get to help an organization with a real problem, but you don’t get the opportunity to volunteer alongside your colleagues.

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Walking the Tightrope: Social Impact Measurement on Business / Part 2 of 4

The impact of community investment on business is becoming clearer every day, and one of the most immediate ways it impacts a business is on its people. In looking at our impact triangle, let’s look at the impact on the enterprise.

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Walking the Tightrope: Social Impact Measurement for Business / Part 1 of 4

We have been building our point of view on measurement over the past few years. Our strategic partnership with ProSocial Valuation Service along with our 25 years of putting purpose in motion for business has us thinking about how different constituencies can see the same output differently. We see measurement and evaluation of social impact on business as a triangle.

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Marketing, CSR and Porcupines

The churn in society is having a lot of effects. The pandemic is accelerating the future of business trends in tech, work, entertainment and health, while the Black Lives Matter movement is bashing our calcified, 400-year-old history of racism to bits. In the middle of all of this, Marketing and CSR departments are working double-time to figure out how to respond in ways that empathize, drive the brand forward and have real impact.

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