Case Studies

 

Orange

Differentiation and Loyalty

UK Telecommunications company, Orange, was losing share to their direct competitor, O2, and sought to engage youth around…

Cisco Live

Partner Engagement

Cisco Live are events where nearly 30,000 Cisco partners and employees convene to learn about new products and grow the…

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BOX

Employee Engagement

Box decided to forgo its usual day-long holiday entertainment programming to spend the workday giving back…

Liberty Global

Employee Engagement

Liberty Global is committed to social impact, but when leadership wanted to include family members, they called Give To Get…

optus

Differentiation and Loyalty

Optus, a leading telecommunications company in Australia, needed to reconnect and better engage with 18-24-year-olds…

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Symantec

Employee Engagement

Symantec has offices all over the world but sought to engage their employees in a cohesive campaign tailored to local…

Coca Cola

Growth and Reputation

Coca-Cola sought a brand program with their distributor that connected with teens around recycling and youth education…

Diageo

Growth and Reputation

Diageo’s top whisky in Latin America sought to engage 35+ year-old influencers in social action to be seen as socially…

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Drake

Differentiation and Loyalty

Drake wanted to engage his audience in his first Houston Appreciation Week with a unique show…

 

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Orange

DIFFERENTIATION AND LOYALTY

 
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CHALLENGE

UK Telecommunications company, Orange, was losing share to 02, their direct competitor, and sought to engage youth around their passion points of music and giving back.

DELIVERABLES

After strategizing with Orange media and creative agencies, we developed a 10-week media and activation campaign featuring broadcast TV, OOH, Digital, Social and press focusing on a series of 50 community volunteer events during which 5,000 youth earned tickets to an exclusive concert at The Royal Albert Hall.

RESULTS

  • First choice purchase intention jumped 42% for those aware

  • Emotional Proximity to the brand nearly doubled for those aware

  • 63% increase in “Brand I Love” and 29% increase in “Brand I Trust”

  • 45% increase in Employee Net Promoter Score

  • £2.5mm in press value in first year

  • Orange continued the platform expanding to other UK cities as well as to France and Israel for multi-year engagements to similar effect

“In the first two years, we have seen significant increases in our key brand metrics amongst both customers who have participated and those that are aware of the activity. One of the key challenges we face in the UK mobile category is to ensure that we are able to differentiate ourselves from our competitors — the program allows us to do this and gives another reason for customers to ‘love’ the Orange brand” — Chief Marketing Officer, Orange UK

 

Liberty Global

EMPLOYEE ENGAGEMENT

 
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CHALLENGE

Liberty Global, the largest international TV and broadband company, wanted to bring its mission to empower positive change through technology to life at its U.S. headquarters in Denver. 

 
DELIVERABLES

Give To Get designed an annual social impact program that allowed employees and their family members to participate in day of service that benefitted Denver elementary schools and associated Boys & Girls Clubs. In many instances, the projects involved not only traditional volunteering like landscaping, painting, and building furniture, but also improving computer labs, which ties back to the company’s mission of empowering positive change through technology.


RESULTS

Thanks to these programs, the Liberty Global team has built a sustained culture of giving, which includes annual events. Additionally, there has been an increased sense of community within the company — as both employees and their family members are invited to participate in this program. Finally, all employees have been exposed to and become more aware of educational concerns in Denver.

 

Coca-Cola

GROWTH AND REPUTATION

 
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CHALLENGE

Coca-Cola and their distributor sought a brand program that connected with teens and focused on recycling and youth education.

DELIVERABLES

We worked with both the brand and the distributor to create a hashtag and recycling contest among every high school around Johannesburg. Winners of the contest earned a chance to volunteer at local elementary schools and orphanages to earn tickets to see Busta Rhymes and Ciara.

RESULTS

  • Reinstated brand relevance and trust among teens and parents

  • Created access to more than 150 new high schools

  • Created Twitter campaign that generated 472K+ brand mentions and trended 8 times over the course of the campaign

  • Improved dozens of early education sites and orphanages

  • Recycled 40 tons of aluminum throughout Johannesburg

  • Renewed relationship with local bottler wanting to affect youth education

  • 5,000 person concert – wholly owned and branded

“It gives the teenagers of South Africa a platform to give back to the community. And music is the perfect match for us to engage with teenagers because it is what they love…that is what they speak.” - Marketing Director, Coca-Cola South Africa

 

Cisco Live

partner engagement

 
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CHALLENGE

Cisco Live US engages nearly 30,000 Cisco partners and employees each year. The goal of the conference is to showcase new products, engage those associated with the brand in a fun environment, and grow the business. At the 2019 event in San Diego, Cisco wanted to add a component to the week-long event that gave attendees an opportunity to help the homeless, a signature issue for Cisco and San Diego.

DELIVERABLES

We scoured the San Diego community to find multiple, vetted non-profit partners that help alleviate homelessness in the region. We worked directly with their conference production company to designate a social impact zone and facilitated multiple days of effort in multiple locations.

RESULTS

Throughout the week, nearly 4,000 attendees helped Feeding San Diego, The YWCA of San Diego County, Townspeople and Think Dignity to reach tens of thousands of local families with food, furniture, school kits, hygiene kits, blankets and more.  It was the most covered aspect of the event by local news media and social media feeds were full of good works.  Cisco is now expanding the effort to all of the global Cisco Live events.

 

Optus

differentiation and loyalty

 
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CHALLENGE

Optus, a leading telecommunications company in Australia, needed to reconnect and better engage with 18- to 24-year-olds throughout the country.

DELIVERABLES

We created a customized message through a RockCorps event around social impact and music to mobilize current and future customers to engage in community and celebrate with the brand and their favorite artists.  After three years, we engaged nearly 15,000 youth in four cities.  Further, we worked with existing agencies to both recruit and amplify the program on both traditional and digital media reaching 8mm people overall.

RESULTS

  • Helped re-establish Optus as the No. 1 brand choice for 16- to 24-year-olds

  • Social media engagements 7x higher than average with digital returning 260% above benchmark

  • Optus NPS jumped by 12 points

  • Consideration doubled for those who were aware of, but did not participate, in the program

“The combination of powerful experiences and music provides Optus with a unique position to present the very heart and soul of who we are and why we exist.” — Marketing Director, Optus

 

Diageo

GROWTH AND REPUTATION

 
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CHALLENGE

Diageo, the top whiskey in Latin America, sought to engage 35+ year-old influencers in social action to be seen as socially responsible and cut through with a message of a rising, successful generation giving a hand up to others.

DELIVERABLES

Created dozens of community events across Mexico, Colombia and Venezuela culminating in nearly 7,000 volunteers attending exclusive live sessions with Smashing Pumpkins and Maroon 5.

RESULTS

  • Changed consumer behavior as 98% said they would help their local charity again

  • 61% said the program elevated their consideration of the brand

  • Diageo was able to achieve higher levels of reach and brand references in PR and social

“The message is precious for our customers. It’s really to encourage a culture change…to really create a different presence in Mexico as a brand with attitude and responsibility.” — Marketing Director, Diageo Mexico

 

 

Box

EMPLOYEE ENGAGEMENT

 
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CHALLENGE

Box, a secure cloud-based storage platform headquartered in Redwood City, has cultural values rooted in service to others. This includes ACT10x, the organization’s social-outreach program that helps employees donate time and money to the causes they care about at a global level.  In 2018, the organization decided to forgo its usual day-long holiday entertainment programming to spend the workday giving back. The goal: To expose more individuals to ACT10x through a fun, engaging volunteer experience in the hopes that they would continue to volunteer with the chosen nonprofits as well as other local groups. 

DELIVERABLES

Give To Get designed and delivered social impact programs for multiple Box offices. This included the company’s 800-person headquarters in Redwood City, California, as well as offices around the world. 

Each social impact program took into account cultural considerations. Additionally, Give To Get sourced and vetted nonprofit partners who were not only interested in receiving donations from Boxers, but also in forming long-lasting relationships with the company and its employee volunteers. 

RESULTS

During Box’s first Global Impact Day, more than 1,000 employees engaged in fun, impactful volunteer activities including skills-based and traditional volunteering that benefitted 15 nonprofit partners. These partners not only received goods donated by employees, but they were also able to forge connections with employees and leaders of the many employee groups at Box. Additionally, employee volunteers who had not been previously exposed to the company’s technology that allows them to track their volunteer hours and monetary donations were able to get experience with this technology — as employees were asked to track their volunteer hours and donations after Global Impact Day.

“Give To Get was fundamental to the success of our inaugural global impact day! We have a very small team and with their help we were able to 10x our efforts across multiple regions. Employees around the globe remarked that the experience exceeded all of their expectations and that they hope we will continue to run more opportunities like it (we plan on it!). Everyone we worked with was incredibly kind, hard-working, and passionate about making a positive social impact!” — Sr. Manager, Box.org Global Programs

 

 Symantec

Employee engagement

 
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CHALLENGE

As a global leader in cyber security, Symantec has offices all over the world and wanted to engage their employees in a cohesive, all-company service campaign that would be tailored to local communities.

DELIVERABLES

Give To Get designed, planned, and executed a Global Week of Service where we worked with local employee champions to determine the issues and local non-profit partners that mattered the most to them. We not only produced a wide variety of volunteer events but also virtually trained employees in secondary markets on how to set up and execute their own events.

RESULTS

In one week, Give To Get hosted nine different events across the US, Europe, and Asia that benefitted 14 different non-profit partners and directly engaged more than 500 employees, including the CEO. From assembling robots with girls from disadvantaged backgrounds in San Diego to removing hundreds of pounds of debris from river ways in Singapore to building birdhouses for threatened species in Dublin, Symantec was able to bring their global work force together by empowering them to directly connect and improve their local communities.

“This event is life-changing for these girls. Some of them have never seen adults doing this type of work and don’t know any women that work in the technology field. It inspires them to know that they can do something like this too.” - Program Coordinator, Girl Scouts San Diego.

 

Drake

DIFFERENTIATION AND Loyalty

 
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Challenge

Drake sought to celebrate with his most loyal fans in Houston during his first Houston Appreciation Week. He wanted to have a show at Warehouse Live, the first venue he ever sold out, but he didn’t want to put the 1,000 tickets on sale.

Deliverables

With two weeks to plan, Give To Get was able to create local volunteer events for 1,000 fans over 5 days. Drake’s team sent out a single tweet about the opportunity and tens of thousands of fans wanted to participate. Our team managed all registrations, project event releases, and fan communications throughout the program.

Results

Our team was able to create volunteer projects for the 1,000 fans through partnerships with Keep Houston Beautiful, Houston Food Bank, Urban Community Garden, Hermann Park, and Meals on Wheels. With more than 100,000 unique visitors to the registration site, we managed the registration process and ticket distribution at the volunteer events. At the show, Drake thanked his fans and urged them to keep being a productive part of the Houston community.

All photos were taken by Greg Noire, www.gregnoire.com.