Over the past 25 years, we have worked in the purpose business with multiple components within an enterprise — from brand marketing to human resources to philanthropy to public affairs to the c-suite. And while we have found ways to use social impact to improve the performance of those components, we have seen outsized impact when we can cross silos and find the common purpose between the components as well.
Read MoreRebecca Henderson, Ph.D., states that the best way to create a high-performing company is to combine purpose and strategic clarity.
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