Posts in Brands
How We Know Purpose Matters

For years, brands have invested millions into defining, developing, and deploying their purpose. They may hire consulting firms, agencies, and other organizations to help; but — at the end of the day — how much does it matter? More than you might think, according to a recent Porter Novelli study.

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Brands Are Stepping Up Amidst the COVID-19 Crisis

Amidst the COVID-19 pandemic, brands are stepping up to assist employees and consumers alike. And, according to a recent study, the brands that engage in this way will be remembered long after the crisis has passed.

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