Drake

DIFFERENTIATION AND Loyalty

 
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Challenge

Drake sought to celebrate with his most loyal fans in Houston during his first Houston Appreciation Week. He wanted to have a show at Warehouse Live, the first venue he ever sold out, but he didn’t want to put the 1,000 tickets on sale.

Deliverables

With two weeks to plan, Give To Get was able to create local volunteer events for 1,000 fans over 5 days. Drake’s team sent out a single tweet about the opportunity and tens of thousands of fans wanted to participate. Our team managed all registrations, project event releases, and fan communications throughout the program.

Results

Our team was able to create volunteer projects for the 1,000 fans through partnerships with Keep Houston Beautiful, Houston Food Bank, Urban Community Garden, Hermann Park, and Meals on Wheels. With more than 100,000 unique visitors to the registration site, we managed the registration process and ticket distribution at the volunteer events. At the show, Drake thanked his fans and urged them to keep being a productive part of the Houston community.

All photos were taken by Greg Noire, www.gregnoire.com.