GROWTH AND REPUTATION
Coca-Cola and their distributor sought a brand program that connected with teens and focused on recycling and youth education.
We worked with both the brand and the distributor to create a hashtag and recycling contest among every high school around Johannesburg. Winners of the contest earned a chance to volunteer at local elementary schools and orphanages to earn tickets to see Busta Rhymes and Ciara.
Reinstated brand relevance and trust among teens and parents
Created access to more than 150 new high schools
Created Twitter campaign that generated 472K+ brand mentions and trended 8 times over the course of the campaign
Improved dozens of early education sites and orphanages
Recycled 40 tons of aluminum throughout Johannesburg
Renewed relationship with local bottler wanting to affect youth education
5,000 person concert – wholly owned and branded