Cisco Live US engages nearly 30,000 Cisco partners and employees each year. The goal of the conference is to showcase new products, engage those associated with the brand in a fun environment, and grow the business. At the 2019 event in San Diego, Cisco wanted to add a component to the week-long event that gave attendees an opportunity to help the homeless, a signature issue for Cisco and San Diego.
We scoured the San Diego community to find multiple, vetted non-profit partners that help alleviate homelessness in the region. We worked directly with their conference production company to designate a social impact zone and facilitated multiple days of effort in multiple locations.
Throughout the week, nearly 4,000 attendees helped Feeding San Diego, The YWCA of San Diego County, Townspeople and Think Dignity to reach tens of thousands of local families with food, furniture, school kits, hygiene kits, blankets and more. It was the most covered aspect of the event by local news media and social media feeds were full of good works. Cisco is now expanding the effort to all of the global Cisco Live events.